Ads...(RL7 part one)

I chose this Ad, because of the debate it strikes up. The Ad, printed by the always controversial network, MTV, presents the number of fatalities that occurred on 9/11 and the number of deaths that have been a result of poverty. The ratio is incredibly disproportional; that much is true. However, the question that is posed, through my eyes, is "Which is more important? Those killed during the September 11 tragedy or those who fell to poverty?" In my opinion, poverty is a huge issue all across the world. It is a problem that needs a solution and needs it now. Still, 9/11 and the lives lost on that tragic day should never be forgotten.

This Ad sparked my interest because I am intrigued by the iconic figure printed on it, Abraham Lincoln, even if he isn't his normal thin size. The Ad is humorous while still presenting the serious issue of obesity. The slogan says it all, "If you don't move, you get fat." The Lincoln Memorial is the perfect symbol to use to make this point. Lincoln represents America, and America is an obese nation. The plaque at the bottom of the statue reads "Deutscher Olympicher Sport Bund" which in English is the German Olympic Sports Confederation. This organization issued the Ad. So from this, it can be assumed that the Germans are making an example out of Americans to its own citizens. The image has a clear target audience and the message is even clearer.